“amp’hetamine” – Ozone Kites

May 6, 2019 / Kite

Head Judge of the Kite Park League, pro rider and first-rate legend Alexander Lewis Hughes knows all too well the importance of good execution, style and power. As one of the most experienced riders in the industry, he is renowned for his passion, technicality and precision. In his AMP'hetamine video, he takes us on a trip across the idyllic Brazilian lagoons, showing us what the AMP v1 is made of whilst hitting the rails and wakeskating his heart out.

The AMP represents a new paradigm in C-Kite design. Park style riders are constantly working on ways to reinvent themselves and deliver new tricks and styles, the progressive yet user-friendly performance of the AMP allows riders to get creative. The predictable turning speed and control means riders can tear up the park powered and feel confident going for unhooked tricks.

For advanced riders, the 5-Line mode of the AMP changes the overall performance. The tighter C-Shape arc gives a more precise and direct feel on the bar, increases power during load up for pop, and delivers incredible slack when in the air. You will notice that this slack also increases steering delay, offering more time for grabs and handle passes.

Join the progression, get creative and get AMP’d

"This edit was so much fun. Having a really solid crew of friends and extended KPL family has kept me motivated and progressing. There's so many talented riders on the tour with highly diverse bags of tricks it blows my mind. Having Karolina, Annelous and Alex all put in the work to help document my riding was a huge gift, I don't often get to film much because honestly I just don't have the time or budget to do that. The majority of the project was filmed over a month in Iqcapui at the Kitemansion in Brazil, I wanted to get more stuff there (mainly kicker) but I got injured and put a hole in my bicep and hyperextended my knee. The few airtricks were filmed in Australia on my first two sessions back at freestyle after 3 months recovery." – Alex Lewis-Hughes

Filmers: Intro kite drone shots: Alex Maes. Intro riding drone shots: Ewan Jaspan. Wakeskate long lens: Alex Maes. Wakeskate surf footage: Karolina Winkowska. Park footage: Alex, Annelous Lammerts, Karolina. WA housing footage: Karolina. WA long lens: Lucas Arsenault. Ending drone shots: Alex Maes.

Music: Barry Bays – "DEDHED" Big shout out to Harry for the track, he's a long time Kiteboarder and all-round talented artist from Melbourne, Australia. Many thanks for letting me use your work!

What's with the name of the video?

Kiteboarding is like a drug. If you’re a Pro kiteboarder it should be your primary drug. In my opinion, we’ve reached a tipping point in sponsorship (and society itself) where the act of whatever you are supposed to be doing (e.g. Kiteboarding) has become secondary to how well you’re consuming and promoting the most addictive drug of our time – Social Media. If you’re a Pro Kiter and promoted as such you should be giving the act of Kiteboarding your 100%. You should be progressing your riding personally and hopefully striving to ride in a way that others before you haven’t. You should be inspiring riders just like you to push the limits and progress the sport. – Alex Lewis-Hughes

Click here to find out more about the AMP v1